Television, while still a fundamental pillar of marketing and a nearly $80 billion business, is facing a transformational moment in its history as viewers have more choices than ever before.
In this report, AOL addresses macro trends stemming from audience fragmentation and the impact of those changes on TV, as well as how both advertisers and broadcasters can use data, automation and measurement to recapture efficiency and deliver measurable business impact.
Some key findings the report unveils:
- The reported rate of TV ad impression growth is misleading.
- Advertiser value per TV ad dollar is declining due to increased prices, and as a result core ad spend appears to be slowing.
- Programmatic TV provides a resolution to these trends and is poised to become a critical long-term tool for buyers and sellers.
Complete the form below to download the report.