Advertising.com held its annual Thought Leadership Summit at the Wythe Hotel on Wednesday, bringing together over 70 advertiser and agency executives from the East and Central regions to discuss emerging trends in digital marketing and technology. Attendees represented AOL partners across multiple categories, such as 1800Flowers, Chrysler, Citibank, Johnson & Johnson, Victoria’s Secret, Digitas, Havas, Starcom MediaVest, and more.
The agenda spanned several topics that aligned with AOL Platforms key priorities: evolving programmatic, automation and simplification of marketing technology, the value of real-time data, offline impact on online behavior, and brands’ journeys to market disruption.
The day opened with a keynote from Elisa Padilla, SVP of Marketing at the Brooklyn Nets, who discussed the transformative rebrand and relocation of the team and success of online/offline fan engagement initiatives. Also featured was innovative and educational content from influencers who are innovating media, leveraging data and technology, and blurring the lines between publisher and advertiser, customer and service provider. The lineup included: David Bell, Advisor & Professor at The Wharton School; Bob Rupczynski, VP of Media, Data & CRM at Kraft; Deena Bahri, CMO at Birchbox; Elyssa Gray Head of Creative & Media at Citi; Jesse Hertzberg, COO at Squarespace; Rita Solodar, Director of Prospect & Online Acquisition at American Express, Chris Scoggins, SVP & GM at Datalogix, and Anthony Ha, Techcrunch journalist.
AOL Platforms' own thought leaders took the stage, with Greg Skipper, VP of East & Central Sales, moderating the event, and Bob Lord, Global CEO, Don Kennedy, President of Advertising.com, as well as Brian Tomasette, Anita Pollert, Morris Martin, Rob Leon, Nathan Janos, and Teg Grenager presenting through out the day.
The educational, high-touch event further established Advertising.com as a market leader in programmatic and end-to-end solutions provider, favorably positioning the 15-year old brand as the premium partner for the clients in the room.
To learn more about the event, read AdExchanger’s coverage here: http://www.adexchanger.com/data-exchanges/aol-summit-you-dont-need-real-time-all-the-time/