Consumers expect to explore beyond one screen, one format, or one-size-fits-all messaging. They crave experiences they can engage with on their terms — exactly when, where and how they like it. So as they turn increasingly towards mobile and video, publishers are faced with the biggest challenges yet.
In AOL’s recent research report, 2016 Publisher Outlook: Monetizing in the Age of Mobile & Video, we surveyed over 300 US premium publishers on the challenges and opportunities around creation, distribution and monetization — and how data and automation are empowering them every step of the way.
Here are 4 key findings:
- 73% of publishers increased their mobile inventory in the last year.
- Video is projected to be the #1 revenue driver this year.
- Over 90% of publishers find off-platform monetization extremely important.
- The Tech Tax continues to plague publishers.
For the full research report, dive into the interactive infographic and learn how to monetize in the age of mobile and video.