The 2016 presidential election is underway, which means advertisers only have a couple weeks left to connect with voters. And if you don’t want potential ballot-casters swiping left on your campaign, then you need to rethink your strategy… ASAP.
But how can you appeal to voters before Nov. 8? It’s simple: You need to cater to them. That means more than just creating content that speaks to them — you also need to reach voters on their terms, which, according to the data, is through mobile.
Our research shows that U.S. audiences spend more than 3 hours a day on their mobile devices with 87% of that time spent on apps. So, to have voters at your fingertips this election cycle, you need to be at theirs.
Advertisers need to adapt their strategies so that phone-wielders can consume campaign content at their convenience. And with voters of all generations searching for political content online, campaigns should put mobile first so that they’re not putting voters last.