People Crave Culture. Culture requires connections (aka devices). Brands can't keep up.
Consumers no longer follow a single path to conversion. They are experiencing a brand’s web of influence, across many connection points. Sophisticated marketers know that this web of influence can break down if they can’t tie multiple devices back to real people. Brands need to influence people wherever they experience culture.
There are practical pain points for brands lacking people-based marketing
How it Works
Each tile shows a person and a device that person uses. To play, match three tiles containing the same person. Each of the tiles represents a combination of different devices/cookies that person uses. When you make a match, a popup box will explain how ONE by AOL connects those devices to that person.
Ch=Chrome FF=Firefox SA = Safari ID = Persistent mobile phone ID